LAUNCHING SEPTEMBER 29

What do I even say?

Word-for-word scripts for the hardest moments with your 3–7 year old. Find the moment, say the line, and know why it lands.

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Launch day.

One email on September 29 when it opens, with the free bedtime pack in it. Nothing else, and one click to unsubscribe. Privacy

DRAG ACROSS EACH PICTURE

Same moment. Different words.

Every picture is the same moment twice. Drag left to see how it usually goes, drag right for the words that land. Every word is straight out of the book.

Starting the routine at all: the moment, the wrong words, in cold light Starting the routine at all: the same moment, the right words, in warm light Say ✓ Don’t say ✗

Starting the routine at all

✗“Do you want to start getting ready for bed?”

✓“Bedtime starts now. Teeth first or pajamas first?”

Hates every item of clothing: the moment, the wrong words, in cold light Hates every item of clothing: the same moment, the right words, in warm light Say ✓ Don’t say ✗

Hates every item of clothing

✗“Just wear it! Why is this a problem every single day?!”

✓“These two are clean. This one or this one.”

Won’t come to the table: the moment, the wrong words, in cold light Won’t come to the table: the same moment, the right words, in warm light Say ✓ Don’t say ✗

Won’t come to the table

✗“Dinner! DINNER! It’s getting cold!”

✓“Food’s on the table. It’s there for twenty minutes.”

Total meltdown, no words possible: the moment, the wrong words, in cold light Total meltdown, no words possible: the same moment, the right words, in warm light Say ✓ Don’t say ✗

Total meltdown, no words possible

✗“Use your words. Tell me what you want. WHAT DO YOU WANT?”

✓“I’m here. You don’t have to talk.” (then say nothing at all)

The toys are everywhere and you’re done: the moment, the wrong words, in cold light The toys are everywhere and you’re done: the same moment, the right words, in warm light Say ✓ Don’t say ✗

The toys are everywhere and you’re done

✗“Can you clean up now, please?”

✓“Toys go in the bin before pajamas. You do the blocks, I’ll do the cars.”

Fighting over one toy: the moment, the wrong words, in cold light Fighting over one toy: the same moment, the right words, in warm light Say ✓ Don’t say ✗

Fighting over one toy

✗“Share! You have to share!”

✓“One car, two people. I’m holding it while you two decide.”

← drag any picture →

HOW IT WORKS

Open it mid-meltdown.

It’s not a book you read cover to cover. It’s the thing you open when you need the next sentence.

1

Find your moment

78 scripts, found by situation. Go straight to the one you’re in.

2

Say the line

The exact words, short enough to remember while it’s happening.

3

Know why it lands

One line on why it lands, so you can say it like you mean it.

WHEN
Starting the routine at all
SAY
Bedtime starts now. Teeth first or pajamas first?
WHY
The when is yours. The order is theirs. They get a real choice and you get the outcome.
WHAT’S INSIDE

The whole day, not just bedtime.

Twelve situations, the ones that go sideways most.

MorningsCar ridesEndingsFoodStores and publicHittingScreensSiblingsWhining and lyingBody and the doctorFearRepairing after you shout

+ the whole bedtime hour, and a seven-day start

It’s for you if…

  • Your kid is somewhere between 3 and 7.
  • You know what you don’t want to say, and need the next sentence.
  • You want words for the moment, not a parenting theory.

It’s not for you if…

  • Your kid is autistic, has ADHD or is demand-avoidant, or you suspect it. These scripts can make that worse. Their own editions are in the works, below.
  • Your child is under about three, or over about eight. The words are pitched at 3–7.
  • You want a behavior guarantee. Nobody can honestly promise that, and this doesn’t.
THE SHELF

One on September 29, three on the way.

Hover or tap a cover to see what’s inside.

SEPTEMBER 29

Be there when it opens.

Join the list and you’ll get one email on launch day, with the free bedtime pack inside.

00
DAYS
00
HRS
00
MIN
00
SEC
Launch day.

One email on September 29 when it opens, with the free bedtime pack in it. Nothing else, and one click to unsubscribe. Privacy